Find us at the show
Booths 3123W + 2923W
NADA Welcome Reception - Tuesday, Feb 3
One AI-Native Platform, Zero Chaos - Wednesday, Feb 4
Extreme Ownership in Dealership Support - Wednesday, Feb 4
Dealer Success Unlocked: Real Stories with Advanced Analytics - Wednesday, Feb 4
CEO Keynote: AI You Can Trust, Innovation You Can Count On, and the Future You Can Be Excited About - Wednesday, Feb 4
Playbooks, Pitfalls & Proven DMS Change Management Strategies - Wednesday, Feb 4
The Modern Service Department: Mastering Foundations for AI Success - Wednesday, Feb 4
The State of Automotive Retail and What Comes Next - Thursday, Feb 5
Tekion Global: Scaling the Future of AI-Driven Automotive Retail - Thursday, Feb 5
CTO Keynote: Beyond Automation: Building the AI-Native Dealership - Thursday, Feb 5
The David Spisak Show featuring Jay Vijayan - Thursday, Feb 5
Removing Friction From the End-to-End Sales Experience - Thursday, Feb 5
AI You Can Trust: Security, Governance & Compliance for Modern Dealerships - Thursday, Feb 5
The Industry-Leading CRM for Today's Industry-Leading Dealer - Thursday, Feb 5
How Automotive Partner Cloud is Shaping the Next Era of Integrations - Thursday, Feb 5
Relive the excitement
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When and where you can find us at the show
Feb 3 - 6, 2026
Feb 3 - 6, 2026
Tuesday, Feb 3
Wednesday, Feb 4
Thursday, Feb 5
Tuesday, Feb 3
7:00 pm
Grand Prix Plaza
NADA Welcome Reception
Wednesday, Feb 4
10:30 am
Tekion Booth
2923W
One AI-Native Platform, Zero Chaos
Sr. Manager of Account Solutions Architect at Tekion
Nick Mendoza
CFO at Baxter Auto Group
David Screnar
12:00 pm
Tekion Booth
2923W
Extreme Ownership in Dealership Support
VP of Global Support at Tekion
Joe Muehlhauser
Sr. Director of Customer Support at Tekion
Dean Jahanian
Sr. Director of Customer Support at Tekion
Ben Printy
VP, IT Operations at Ken Garff Automotive
Larry Goering
1:15 pm
Tekion Booth
2923W
Dealer Success Unlocked: Real Stories with Advanced Analytics
Sr. Director, GM of Analytics at Tekion
Nik Roberts
Sr. Analytics Partner at Tekion
Andrew Melton
President/GM at Feldmann Imports
Joe Feldmann
COO at Dolan Auto Group
Brady Dolan
Director of Operations at Power Ford
Matt Sneed
2:00 pm
Tekion Booth
2923W
CEO Keynote: AI You Can Trust, Innovation You Can Count On, and the Future You Can Be Excited About
Founder and CEO at Tekion
Jay Vijayan
3:00 pm
Tekion Booth
2923W
Playbooks, Pitfalls & Proven DMS Change Management Strategies
SVP of Professional Services at Tekion
Srin Tangirala
VP of Professional Services at Tekion
John Dutton
President of McCallum & Company
Stuart McCallum
President at Sentry Auto Group
Chris Lemley
3:45 pm
Tekion Booth
2923W
The Modern Service Department: Mastering Foundations for AI Success
Sr. Director of Sales at Tekion
Ashley Fedor
VP of Fixed Operations at American Motors Group
Joe Castelino
Thursday, Feb 5
9:00 am
Tekion Booth
2923W
The State of Automotive Retail and What Comes Next
Founder and CEO at Tekion
Jay Vijayan
Sr. VP & President, General Motors North America
Duncan Aldred
9:45 am
Tekion Booth
2923W
Tekion Global: Scaling the Future of AI-Driven Automotive Retail
CRO at Tekion
Rob Glenn
VP, International at Tekion
Rafal Jacaszek
10:30 am
Tekion Booth
2923W
CTO Keynote: Beyond Automation: Building the AI-Native Dealership
CTO at Tekion
Binu Mathew
11:15 am
Tekion Booth
2923W
The David Spisak Show featuring Jay Vijayan
Founder and CEO at Tekion
Jay Vijayan
President and CEO at Disruptive Growth Solutions and SmartDealer
David Spisak
12:00 pm
Tekion Booth
2923W
Removing Friction From the End-to-End Sales Experience
SVP & GM, Customer Success and Product Growth at Tekion
Pedram Faed
GM of Retail Products and CRM at Tekion
Natasha Giner
GM at indiGO Audi and VW
Ben Hannah
Sales Director at indiGO
YuvRaaj Madra
1:00 pm
Tekion Booth
2923W
AI You Can Trust: Security, Governance & Compliance for Modern Dealerships
CIO and CISO at Tekion
Teza Mukkavilli
Senior Director of Product Management at Tekion
Shiva Somasundaram
Director of Business Strategy at Cochran Automotive
David Bernardini
VP / Chief Technology & Strategy Officer at Cochran Automotive
Jim Dye
1:45 pm
Tekion Booth
2923W
The Industry-Leading CRM for Today's Industry-Leading Dealer
SVP & GM, Customer Success and Product Growth at Tekion
Pedram Faed
RVP, Strategic Accounts
Lauren Zappin
GM of Retail Products and CRM at Tekion
Natasha Giner
VP, IT Operations at Ken Garff Automotive
Larry Goering
Director of Digital Sales at Ken Garff Automotive
Jack Furbush
3:15 pm
Tekion Booth
2923W
How Automotive Partner Cloud is Shaping the Next Era of Integrations
VP of Product Management at Tekion
Turker Coskun
GM, Unified Communications at GoTo Technologies
Damon Covey
President and CEO at Volie
Scott Davis
Executive Director, Auto OEM & Platform Partnerships at Sunbit
Gunnar Winckler
Meet Tekion at NADA
Fill out this form to let us know you’re interested in meeting up at the show. We’ll reach out to coordinate a time and place.
NADA 2026 Recap
Our fourth year on the show floor was full of energy and excitement! Missed one of our Innovation Stage sessions? Catch them on-demand here.
NADA 2026
