Automotive retail is evolving faster than ever. Rising customer expectations, increasing operational complexity, and rapid advancements in AI are reshaping how dealerships operate.

Taking place June 15–17, 2026, at Resorts World Las Vegas, Tekion One is Tekion’s inaugural user conference and automotive’s premiere data and AI event—bringing together dealers, partners, and industry innovators for three days of learning, connection, and forward-looking insights.

This year, Tekion One is bringing together some of the most influential voices in business, technology, and automotive retail to speak during the conference — including Jay Vijayan, Founder & CEO of Tekion; Alex Rodriguez, Chairman & CEO of A-Rod Corp, Co-Chairman of the Minnesota Timberwolves & Lynx, and former MLB All-Star; Benedetto Vigna, CEO of Ferrari; Ash Alhashim, Head of Cybersecurity Go-to-Market of Anthropic; Mike Volpi, General Partner at Hanabi Capital and Director on Ferrari's Board; and Rob Kaplan, Partner & Vice Chairman at Goldman Sachs. These aren't just notable names — they represent the intersection of AI, enterprise leadership, and the future of business that Tekion One is built around.

In this guide, we’ll break down what Tekion One is, what to expect, and why it’s sure to become one of the most valuable events in automotive retail.

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What Is Tekion One?

Tekion One is Tekion’s annual conference and the industry’s premiere data and AI event that brings together the automotive retail community—Dealer Principals, General Managers, department leaders, and technology partners—for hands-on learning, product insights, and meaningful connections.

Built around the theme “One Community. One Platform. One Bold Future.”, Tekion One is designed to be a collaborative space where dealers learn from each other, engage directly with product experts, and explore what’s next for the industry.

Across three days, attendees can expect:

• Keynotes and general sessions

• Role-based breakout sessions and workshops

• Hands-on product experiences

• Networking events and community engagement

• Access to Tekion leaders, experts, and partners

5 Reasons to Attend Tekion One 2026

1. Learn Directly from Tekion Product Experts

Tekion One offers direct access to the people building the platform.

Through hands-on workshops, live demos, and deep-dive sessions, attendees gain practical knowledge for using Tekion’s Automotive Retail Cloud (ARC) more effectively across their dealership. These aren’t high-level overviews—they’re actionable sessions designed to help teams improve workflows, drive efficiency, unlock more value from the platform, and leave with insights you can apply immediately.

2. Choose Your Own Learning Path

Tekion One is designed to give every attendee the experience they need—whether that means diving deeper into specific area of focus or expanding your perspective across the business.

The foundation is six learning tracks, built around real dealership operations and tailored to the people driving them every day:

• Accounting

• Service

• Parts

• Retail

• CRM

• Executive

Each track delivers practical, role-specific sessions—so whether you’re focused on Fixed Ops, Finance, or Sales, you’ll find sessions built specifically for your team.

Woven throughout the agenda are Spotlight Sessions—short, high-energy conversations designed to surface the biggest trends shaping automotive retail right now. Spotlights cover emerging topics, partner solutions, and leadership perspectives, and many feature some of the most respected dealer operators in the industry.

3. Connect with the Automotive Retail Community

One of the biggest advantages of Tekion One is the people you meet.

You’ll connect with:

• Fellow dealers

• Industry leaders and innovators

• Tekion product and leadership teams

• Technology partners across the ecosystem

The event also features dedicated networking moments, including:

• Welcome Reception & Partner Expo (June 15)

• Tekion Bash at AYU (June 16)

These are opportunities to build relationships, exchange ideas, and learn from peers in a more informal setting.

4. Get a First Look at What’s Coming

Tekion One is where the future of the platform—and the industry—comes into focus.

Keynote sessions provide:

• Product roadmap insights

• New feature and innovation previews

• Perspectives on where automotive retail is headed

Because Tekion is an AI-native platform, these sessions often go beyond product updates—they highlight how emerging technologies are reshaping dealership operations at every level. Attendees get early visibility into what’s next—and how to prepare for it.

5. Bring It Back to Your Dealership

Tekion One is designed to deliver value beyond the event itself.

The goal isn’t just inspiration—it’s execution.

Attendees leave with:

• New workflows and process ideas

• Practical strategies from peers

• Deeper product knowledge

• Clear ways to improve performance across departments

The impact of three days in Las Vegas shows up in your dealership long after the event ends.

What to Expect: The Tekion One Experience

Keynotes & General Sessions

Tekion One kicks off with high-energy general sessions that bring the entire community together.

These sessions combine big-picture thinking with practical insight—covering industry trends, platform innovation, and the future of automotive retail.

Breakout Sessions & Workshops

Sessions are organized across the six learning tracks and delivered in multiple formats to support different learning styles:

• Tekion Spotlights— Featuring some of the highest performing dealer operators in the country these short, high-energy sessions will dive into emerging topics and underused features

• Product Overviews — Focused sessions showing how specific capabilities solve real dealership challenges

• Product Workshops — Hands-on sessions that walk through workflows step by step

• Product Roundtables — Peer-led discussions for sharing best practices and real-world experiences

This structure makes it easy to find content that’s relevant—and actionable.

Tekion Village and Partner Expo

The Tekion Village and Partner Expo is the central hub of the conference.

Here, attendees can:

• Explore live product demos

• Connect with Tekion experts

• Engage with partners and sponsors

• Experience the platform in an interactive setting

It’s where conversations happen, ideas are exchanged, and insights turn into action.

Evening Events

The experience extends beyond sessions with two key evening events:

• Welcome Party & Partner Expo — Monday, June 15 (6:00–7:30 PM)

• Tekion Bash at AYU — Tuesday, June 16 (7:00–10:00 PM)

Both are included with registration and provide valuable opportunities to connect in a more relaxed environment.

The Tekion One App

The Tekion One app helps attendees make the most of their time.

With the app, you can:

• Browse the agenda

• Register for sessions and workshops

• Explore speakers and sponsors

• Build a personalized schedule

Available on iOS and Android.

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Who Should Attend Tekion One?

Tekion One is designed for anyone invested in improving dealership performance and preparing for what’s next in automotive retail.

This includes:

• Dealer Principals and General Managers

• Service Managers and Advisors

• Controllers and Accounting teams

• Parts Managers

• CRM and Sales leaders

• Original Equipment Manufacturers (OEMs) representatives

• Technology partners and vendors

Even if you’re not currently using Tekion, the event provides valuable insights into industry trends, operational strategies, and the growing role of AI in automotive retail.

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Ready to Experience Tekion One?

Tekion One isn’t just another conference—it’s an opportunity to step back, rethink how your dealership operates, and move forward with clarity.

Join us at Tekion One 2026 — June 15–17 at Resorts World Las Vegas.

Register now at https://events.tekion.com/event/tekionone/Home  

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