As Acura strives to improve and simplify the sales experience for consumers, they have chosen to leverage Tekion's automotive retail platform to create a digital solution of their own. A group of eight Acura dealers, the Acura Innovation Committee, meet regularly to discuss key elements that will go into the tool.

Committee member Brian Benstock, owner of Paragon Acura, in Queens, N.Y., said it is paramount to create "a good experience for the customer, where they don't have to start all over again."

Acura and Honda were working on developing a consistent online experience for customers prior to COVID, but Benstock said the pandemic accelerated the process. "Many customers find that it suits their needs better to buy a car online, and now they will get the benefit of scale and customization," he said

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